Push notifications and email marketing are different types of marketing channels that each have their own distinct advantages and disadvantages.
Pros of Email Marketing
- 1. High ROI with Low Costs
- 2. Wider Availability to All Customers
- 3. Perfect for Longer Content
- 4. Emails Are More Customizable
- 5. Email Isn’t Time Limited
Cons of Email Marketing
- 1. Too Frequent Blog Post Emails
- 2. Competition in Your Customer’s Inbox
- 3. Email Apps like Gmail Assigning Low Priority Labels
Pros of using Push Notifications
- 1. Easy to Subscribe
- 2. Messages Are Delivered to Users Instantly
- 3. Push Notifications Add Urgency and FOMO
- 4. Users Cannot Provide Fake Signup
- 5. Highly Effective Personalization
Cons of Using Push Notifications
- 1. No Lengthy Content
- 2. Limited Media Options
- 3. Can Easily Get Excessive (if not done right)
Which is Better, Push Notifications vs Email?
Push notifications are better than email for Alimni due to the higher click-through rates, urgency, personalization, and easy subscription options.
However, email is still highly effective for transactional communication, upsells and newsletters for less cost.
They are two separate tools, so while one of them can be more efficient in particular scenarios, the other one may be better in other areas.