As a member of the University Advancement team at your University, you understand the importance of staying connected to alumni. With the ever-changing landscape of communication, it’s more important than ever to provide alumni with a convenient and personalized way to stay engaged with their alma mater. One solution that is increasingly being adopted by universities is the use of a customized mobile app.
A customized mobile app can offer a range of benefits for alumni and universities alike. One of the key benefits is personalization. With a mobile app, alumni can customize their experience to fit their specific needs and interests. For example, they can set up notifications for events or updates that are relevant to them, such as reunions or lectures by professors they enjoyed. They can also easily access information about their specific degree program or department, making it easier to stay connected with fellow alumni and stay informed about developments in their field.
But personalization isn’t just about convenience – it can also improve the effectiveness of your university’s communication. By tailoring communications to the individual needs and interests of alumni, a customized mobile app can help increase engagement and improve the impact of your university’s messaging. This is especially important when it comes to keeping alumni informed about athletics, departments, other alumni, and local alumni chapters.
In addition to personalization, push notifications can also play a crucial role in increasing engagement. Push notifications are delivered directly to the alumni’s device and can be set up to notify them of important updates and events in real-time. This can help increase attendance at events and activities by sending reminders and alerts directly to their device. Additionally, push notifications can also be used to promote fundraising campaigns, making it easy for alumni to make a donation or support the university in other ways.
Another key benefit of a customized mobile app is the ability to make donations or payments quickly and easily. With a mobile app, alumni can make a donation or pay for an event ticket with just a few taps, rather than having to navigate through a website or fill out a form. Additionally, a mobile app can also offer access to a variety of services and resources offered by your university, such as career services, networking opportunities, and mentoring programs.
As a member of the University Advancement team, you understand the potential of a customized mobile app to drive up alumni engagement, donations, and provide a cost-effective way to keep alumni informed and connected to the university. It is important to present this idea to the Alumni Relations team and demonstrate the return on investment and the positive impact it will have on the overall alumni engagement and relationship with the university.